Policy · reviewed 17 July 2026
Photography, filming and digital communication
JL keeps promotional images and marketing as separate choices from ordinary enrolment. We use official communication routes, respect a child who does not want to be photographed and never record in changing areas.
what we commit to something to be aware of
Photography and filming
- Teaching or progress-review recording, private event sharing, public JL promotion and press or partner use are treated as separate purposes.
- Public website, social media and printed promotion need your recorded permission, given as an unticked box you choose to tick. See What you confirm at sign-up in the Enrolment terms and conditions for how this choice works.
- Refusing promotional use does not prevent ordinary class enrolment.
- We check current choices before using an image, avoid unnecessary identifying details such as a surname or school, and store material through appropriate accounts.
- A child’s immediate wish not to be photographed is always respected.
Images taken by families
Follow the announcement at each event. Where photography is allowed, keep images for personal use, do not distract performers and do not publish identifiable images of other children without their family’s permission.
Official communication
- We use email, our website, Class Manager or another named system, and official social accounts or moderated groups.
- Operational class messages are part of delivering the service and are not optional marketing.
- Communication about a child normally includes the parent or carer. Staff do not seek private disappearing-message conversations with children.
- Safeguarding disclosures move to a secure reporting route rather than remaining in a group chat.
Marketing choices
- Marketing email and marketing text or direct message are separate choices and are never pre-ticked.
- We only send marketing with your consent, and every message includes a simple way to opt out.
- Withdrawing permission affects future use only. Material already lawfully printed or shared cannot always be recalled, but we will stop new promotional use as soon as we can.
Legal and guidance basis
These sources explain the legal or official-guidance background. Not every practical JL rule is imposed by a particular Act: where it is JL’s own rule, it is written to be clear, proportionate and consistent with the sources below.
- ICO: Taking photographs Practical advice also relevant to clubs using identifiable images of children.
- ICO: Electronic mail marketing Guidance on consent, the limited soft opt-in and simple opt-outs.
- ICO: Children and the UK GDPR Guidance on the additional care required for children’s information.
- DfE: Safeguarding guidance for out-of-school settings Current safeguarding guidance for activity and tuition providers in England.
Something does not fit your situation?
If affordability, access, safety, welfare or another relevant circumstance affects how a policy applies, email [email protected] before making a commitment. We will explain the rule and confirm any agreed exception in writing.
JL Dance Academy · last reviewed 17 July 2026